Tracked Objects (BETA)
Track commitments, requests, problems, ideas, releases, use cases, and objections. Link to conversation evidence. Close the loop when you ship.

Custom Objects
Track commitments, requests, problems, ideas, releases, use cases, and objections.
Custom Properties
Add status, priority, owner, account, due date, ARR impact, and more.
Table & Kanban Views
Switch between table and kanban layouts. Filter with saved views and 'My Objects'.
Signal Evidence
Link signals to objects. See the exact moments where topics were discussed.
CSV Import/Export
Import existing data via CSV. Export objects and bulk edit in spreadsheets.
Close the Loop
Email customers when their requests ship.
Track anything
Pre-built object types to get you started, or create your own. It's completely up to you.
Commitments
Track promises made to customers and stakeholders
Feature Requests
Collect and prioritize what users are asking for
Problems
Document pain points, workflow blockers, and technical issues
Ideas
Capture product concepts and market opportunities
Releases
Track product releases and feature launches
Use Cases
Document customer usage patterns and workflows
Objections
Track sales objections and competitive concerns
Custom
Create any object type you need
Fully customizable properties
Add any property you need - status, priority, owner, account, due dates, ARR impact, frequency, and more. Your objects, your way.
Connect everything
Save clusters of signals or individual mentions to any object. BuildBetter automatically finds related signals and keeps everything connected.
Save from Clusters
When you find a cluster of related feedback, save it directly to a tracked object. All the context comes with it.
23 signals from 18 customers
Find Related Signals
BuildBetter automatically surfaces related signals across all your data sources, so nothing falls through the cracks.
“The app is really slow on my iPhone...”
Related to: Mobile app performance
Sync with your tools
Two-way sync with your ticketing systems and Slack. When you update status in Linear, it updates in BuildBetter. And vice versa.
Linear
Sync issues, projects, and status bidirectionally.
Jira
Connect Jira issues and keep everything in sync.
Slack
Get updates in Slack when objects change status.
Close the loop
When you ship a feature, BuildBetter helps you close the loop - internally and externally. We'll show you everyone who requested it and help you follow up.
Internal notifications
Notify your team in Slack when features ship
Customer follow-up
Email customers who requested the feature to let them know it's live