Tell customers "we shipped your request."
Releases — the account-level Close the Loop view — matches every customer feature request against your shipped releases from GitHub, RSS, and changelog sources. Then it drafts the emails so you actually send them.
Why teams use Releases
The asks live in calls and signals. The ships live in your release tooling. Close the loop without the spreadsheet.
AI matching across every request
Customer requests in BuildBetter signals matched against your shipped feature catalog. High-confidence matches separated from probables.
Multi-source release ingestion
GitHub releases and tags, public RSS changelogs, Changelog.com, or manual entries — pulled into one shipped catalog.
Drafted emails ready to send
Each match becomes a personalized "you asked, we shipped" email draft you can review and send. Closes the feedback loop in minutes, not days.
Per-account view
Every account's pending and matched requests in one place — so a CSM can run loop-closing as a workflow, not a manual hunt.
Turn closed-lost into closed-won.
Re-engage is the winback workspace. It scores every closed-lost opportunity for re-engagement likelihood, surfaces a prioritized outreach queue, and tells you exactly why each account is worth a second swing.
AI re-engagement scoring
Numeric likelihood combining win/loss reason, deal recency, BuildBetter signals from the lost contact, and Salesbricks deal context.
Score factors that explain why
"Budget renewed", "Feature shipped", "Competitive loss reversed", "Contact moved companies" — concrete reasons, not vibes.
Total lost ARR exposed
The total value of the closed-lost pool — your real addressable winback market — surfaced at the top of the page.
Cross-referenced with Close the Loop
When you've shipped what they asked for, the queue knows. "Feature shipped" becomes a real outreach angle.
What's next
Portal
Publish the same shipped work to a public board, roadmap, and changelog
Health
Closing the loop moves the score — see which accounts it saved
