2–3×
Faster research sharing
“We're seeing 2-3x faster research sharing across the organization.”
From hello to renewal
Power your teams with the world's most accurate product context.Power your teams with the world's most accurate product context.
The only platform that helps sales win deals, success spot churn, product know what to build, and engineering get the context to build it. Or, use BoB to do it all for you.
Helping enterprise teams retain and expand $500M+ revenue across 6.3 million customers.
Case Study“Looking back, we were lucky to go with BuildBetter. A lot of other tools were extremely rigid. You've genuinely delivered on the tailoring — it's never been easier to work with any company we've bought from, ever.”
James Wallis
Brex
Case Study“BuildBetter is becoming our go-to tool for strategic planning.”
Anna Szell
PostHog
Case Study“We're seeing 2-3x faster research sharing across the organization.”
Product Ops Team
AppFolio
Case Study“BuildBetter is a big thing in Drip. People really like it — the whole thing.”
Jens Trillingsgaard
Drip
Testimonial“Citations in reports are critical for us. They build trust and prove accuracy — when leadership sees top citations, it reinforces credibility.”
Juan Canal
Head of Product, Rappi
Testimonial“You're hands down the best vendor I've worked with since being in tech. Everyone's been very impressed with how you approach your customers.”
Morgan Koufos
User Interviews
Customer evidence
Customer-led. Customer-proven.
“Looking back, we were lucky to go with BuildBetter. A lot of other tools were extremely rigid. You've genuinely delivered on the tailoring — it's never been easier to work with any company we've bought from, ever.”
50%
Less manual feedback collection
“BuildBetter is becoming our go-to tool for strategic planning.”
“Citations in reports are critical for us. They build trust and prove accuracy — when leadership sees top citations, it reinforces credibility.”
“You're hands down the best vendor I've worked with since being in tech. Everyone's been very impressed with how you approach your customers.”
BuildBetter Research · Announcing AOT 2.0
The most accurate retrieval model for qualitative data
Our own model, six years of research.Not a wrapper on someone else's embeddings.99% classification accuracy, benchmarked.
See the numbers
Reading more chunks does not close the gap
Evidence coverage by query-time reading budget · AOT does no query-time reading
0%25%50%75%100%
1040100400
Passages read per question
AOT · 99.0% Standing, no query-time reading
- Hybrid search · 28%
- Keyword search · 26%
- Vector search · 20%
One company context.
Every team.
Find the outcomes that matter to your team.
The first pay-for-outcome
agent ever released.
BoB follows the commitments you make to customers—from the sales call to the work that fulfills them. He brings the evidence to each team and prepares the next step for you to approve.
They told you, you missed it
Trapped in support queues. Lost in sales calls. Scattered across Slack, email, and 14 other tools.
The missed feedback
0%
of customer feedback never reaches product teams
Source: Brainfish Research
The research
0%
of features built are rarely or never used
Industry research
The accuracy difference
0%AOT model
classification accuracy
vs. 11% accuracy with previous tools
Everyone claims to be different.We have receipts.
From the first GPT-powered tools in 2020 to BoB in 2026. We keep moving technology forward so every team can move with its customers.
- 2020
- First (GA) GPT powered B2B Saas tool for teams
- 2021
- First GPT powered call summaries
- 2022
- First GPT powered product documentation tool
- 2023
- First privacy focused features for embedding data into LLMs
- 2024
- First GPT powered multi-call analysis (Signals)
- First GPT powered qualitative workflow + report builder over customer and company knowledge
- 2025
- First rule-based taxonomy
- First B2B MCP
- First Agentic Product Knowledge Base
- 2026
- First fully agentic qualitative analysis chat with MCP access
- First vibe building tool for reports, workflows and dashboards
Becomecustomer-led.
One company context. Every team and agent.
Turn what customers tell you into work that wins their business—and keeps it.