How PostHog Streamlined Product Operations and Boosted Efficiency with BuildBetter
PostHog enables developers to build better products by combining all the tools they need to deploy, observe, and analyze features into a single platform. PostHog's engineering-heavy teams are constantly shipping new features and betas, and user feedback plays a massive role in shaping their public roadmap. However, as the teams grew they became overwhelmed by the sheer amount of feedback and the manual process of collecting it all. Unwilling to ignore their users, PostHog turned to BuildBetter to automate and centralize the work and unlock greater insights.
“Once we implemented BuildBetter, our team quickly noticed how effortlessly we could handle large volumes of research calls. It went from chaos to clarity overnight.”
Anna Szell, Product, PostHog
The Challenge
Before BuildBetter, fragmented user feedback created significant inefficiencies at PostHog. Feedback was scattered across GitHub, Zendesk, Slack, email, and social media. Difficulty deriving actionable insights slowed product and engineering teams. Manual processes consumed significant time, limiting strategic responsiveness. Teams were spending countless hours manually sorting through calls and customer feedback—a huge drain on productivity and morale. The fragmentation prevented effective prioritization and strategic decision-making.
The Solution
PostHog integrated BuildBetter to centralize and automate user feedback. The platform automatically tags, organizes, and links qualitative data directly to GitHub issues, eliminating hours of manual sorting and significantly easing engineer workloads. Real-time syncing gives teams instant access to user feedback within existing workflows. Initially implemented for product discovery and user research, BuildBetter quickly expanded into sales and product marketing teams—unifying customer interactions and feedback across the entire organization.
The Results
PostHog saw immediate efficiency gains and improved engineering productivity. Hours of manual sorting were eliminated through automated tagging and linking of feedback. Engineers now have instant access to user feedback directly within GitHub workflows. Collaboration, prioritization, and response to customer insights has been streamlined across product, sales, and marketing teams. Centralizing feedback collection allows PostHog to capture twice the insights, accelerating product development. BuildBetter has become PostHog's central hub for scalable, strategic product decisions—empowering teams to streamline decisions and deliver outstanding customer experiences.
What they're saying
“Having issues auto-linked in GitHub means our engineers have immediate access to detailed context. It's made collaboration and prioritization straightforward and effective.”
Anna Szell, Product, PostHog
“We were spending countless hours manually sorting through calls and customer feedback. It was a huge drain on our productivity and morale.”
Anna Szell, Product, PostHog
“Seeing how BuildBetter sped things up, it was a no-brainer to roll it out to our sales organization too. It now helps every team stay aligned with customer insights and priorities.”
Anna Szell, Product, PostHog
“BuildBetter is becoming our go-to tool for strategic planning. It allows us to stay ahead by directly aligning product decisions with customer feedback.”
Anna Szell, Product, PostHog
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