Signals and extractions
Turn raw conversations into structured insights with 35+ signal types and 10+ enrichment properties. Every signal gets sentiment, severity, bias detection, business impact scoring, and emotion analysis — powered by your company's CustomContext and Taxonomy.
Deep signal intelligence
Not just extraction — every signal is enriched with the context your team needs to make decisions.
35+ signal types
Feature requests, objections, bugs, praise, churn risk, competitor mentions, decisions, action items, and more — detected across calls, tickets, Slack, CRM, and surveys.
Severity & bias detection
Every signal scored for severity (-10 to +10) and bias. Separate urgent issues from noise, and fact from opinion, automatically.
Business impact scoring
AI classifies impact on revenue, adoption, satisfaction, retention, and efficiency. Know which signals actually move the needle.
Sentiment & emotion analysis
Sentiment from -10 to +10 plus 9 detected emotions. Understand not just what customers say, but how they feel.
Taxonomy integration
Signals auto-label to your product taxonomy — Domain, Product, Feature, Tag. Filter by any level of your hierarchy.
CRM metadata enrichment
Signals inherit Salesforce and HubSpot properties. Filter by account, opportunity, deal stage, or any custom CRM field.
Signals extracted from every source
Calls
Generate uncannily accurate summaries of any recordings
Tickets
Process all your customer support tickets
Surveys
Understand trends and themes amongst all your surveys
CSV
Upload thousands of rows of knowledge and get insights
Emails
Forward support or team emails for processing and get insights
Messages
Save customer and team messages from Slack
35+ signal types, automatically detected
From customer-facing conversations to internal team meetings — every insight is captured and categorized without manual tagging.
External Signals
Internal Signals
Universal Signals
10+ properties on every signal
Every signal is automatically enriched with sentiment, severity, bias, business impact, emotions, topics, and your company's CustomContext and Taxonomy.
Sentiment
Score from -10 (very negative) to +10 (very positive). Understand emotional tone across every interaction.
Severity
Impact score from -10 (trivial) to +10 (urgent). Automatically prioritize what needs attention now.
Bias Detection
Measures external signal bias so you can separate fact from opinion and make objective decisions.
Business Impact
Revenue, adoption, satisfaction, retention, and efficiency implications — scored automatically.
Emotions
9 detected emotions including frustration, excitement, confusion, and satisfaction for deeper context.
Topics & Keywords
Automatically extracted themes and terms. Connected to your Custom Taxonomy for structured categorization.
"Isn't this just RAG?"
No. Traditional RAG misses context, can't distinguish speakers, and degrades at scale. BuildBetter uses a proprietary multi-stage pipeline — contextual intelligence, not keyword similarity. An AI-native team with 5 engineers spent 6 months trying to replicate it. They couldn't.
Find any signal instantly
Natural language queries, structured filters, boolean logic, and CRM metadata filtering. Ask questions like "Show me high severity bugs from enterprise customers this quarter."
Natural Language Queries
Ask in plain English: "Feature requests from healthcare companies this quarter" or "High severity bugs mentioned in the last 30 days."
Structured Filters + CRM Metadata
Combine type, sentiment, severity, taxonomy level, and any Salesforce or HubSpot field. Save views and share with your team.
15+ chart types, real dashboards
Time series, sentiment ridge charts, signal distribution, heatmaps, and more. Build dashboards your team actually uses with the Natural Language Query Builder.
Custom Dashboards
Build with 15+ chart types. Interactive cross-filtering across all visualizations.
Alerts & Notifications
Get notified when important signals spike or when key accounts mention something critical.
Action Workflows
Push signals to Jira, Linear, or Slack. Auto-create tickets for high-severity issues. Trigger reports on trends.
Custom AI Columns
Add AI-generated analysis columns to any signal dataset. Validation columns (Yes/No determinations), text extraction, or any custom analysis you need. Like having an AI analyst that processes thousands of signals in seconds.
Keep going
Feature Request Intelligence
Use signals to prioritize what customers need
See Feature Request IntelligenceUse signals everywhere
Signals power Explore, clustering, reports, documents, and automation workflows. Start with signals, then build the dashboard and reporting loop your team actually uses.
