Deal pipeline with customer context baked in.
Pipeline shows your opportunity board enriched with health and conversion context from elsewhere in BuildBetter. A deal in Negotiation with a Critical health badge is a deal you need to call about today — your CRM alone wouldn't have told you that
Why teams use Pipeline
Two views, one source of truth, with the risk signals your CRM doesn't carry.
Kanban or table
Drag-and-drop board for stage moves, or a sortable table when the volume is too high for a visual scan. Same data, your choice.
Health badge per deal
Every opportunity carries the linked account's current risk tier. Spot critical accounts mid-deal without leaving Pipeline.
Conversion likelihood inline
If the account is also a trial in Convert, the likelihood tier (high / medium / low) shows on the card. Triage opportunities by readiness, not just stage.
Attio or Salesbricks
Plug into either CRM as the source of truth. Pipeline reads stage names and confidence directly — no field mapping required.
