Turn closed-lost into closed-won.
Re-engage is the winback workspace. It scores every closed-lost opportunity for re-engagement likelihood, surfaces a prioritized outreach queue, and tells you exactly why each account is worth a second swing.
Why teams use Re-engage
Stop letting lost deals stay lost. Most of them got better after they walked away.
AI re-engagement scoring
Numeric likelihood combining win/loss reason, deal recency, BuildBetter signals from the lost contact, and Salesbricks deal context.
Score factors that explain why
"Budget renewed", "Feature shipped", "Competitive loss reversed", "Contact moved companies" — concrete reasons, not vibes.
Total lost ARR exposed
The total value of the closed-lost pool — your real addressable winback market — surfaced at the top of the page.
Cross-referenced with Close the Loop
When you've shipped what they asked for, the queue knows. "Feature shipped" becomes a real outreach angle.
