01
Automated Story Discovery
BuildBetter's Signals engine automatically flags praise, success moments, and outcome mentions across every recorded call. Filter by sentiment, signal type, or keyword to surface your best stories in minutes — not days.
A customer-led workflow
Customer Stories
Turn customer conversations into testimonials, case studies, and authentic marketing content — without ever asking customers to write anything.
Customer evidence
“Citations in reports are critical for us. They build trust and prove accuracy — when leadership sees top citations, it reinforces credibility.”
Make the decision with the evidence in reach.
Ask a specific question of your company context. Inspect the accounts and source material behind the answer before using it in a report or a team decision.
Put it to work.
02
Authentic Quote Extraction
Every flagged moment links directly to the transcript and timestamp. Click to read the exact customer wording, listen to the audio clip, and copy the verbatim quote. Real language converts better than polished marketing copy.
03
AI Case Study Generation
Ask Chat to draft a full case study outline for any customer — challenge, solution, results, and supporting quotes — pulled directly from your conversation history. You get a complete first draft without scheduling a single interview.
04
Evergreen Content Pipeline
Run a monthly query to surface the quarter's best success stories. Generate blog post ideas, social content, and email angles grounded in real customer experiences — a content pipeline that never runs dry.
A practical place to start.
Find your best stories
Filter Signals for success moments
Go to Signals, set Type to Praise or Success, Sentiment to Positive or Very Positive, and search for keywords like 'saved', 'ROI', 'results', or 'love'.
Ask Chat to surface customer wins
Query: 'What customer success stories can you find in my calls? Show customers who mentioned specific results, ROI, or outcomes.' BuildBetter returns a ranked list with quotes and call references.
Tag promising candidates
Star or tag the signals you want to develop into case studies so you can revisit them without re-running the search.
Extract authentic quotes
Click through to the exact moment
Each Signal links to the transcript with the timestamp. Click to jump directly to that point in the recording and hear the quote in the customer's voice.
Copy verbatim language
Use the transcript to copy the exact wording. Avoid paraphrasing — real customer language outperforms polished marketing copy on conversion.
Build a categorised quote library
Query Chat: 'Export all positive customer quotes mentioning results, ROI, or outcomes.' Organise by theme: problem solved, results achieved, product delight, and competitive comparisons.
Generate case studies
Draft a case study with Chat
Query: 'Create a case study for [Customer Name] based on our conversations. Include their problem, solution, results, and quotes.' BuildBetter produces a complete outline in seconds.
Get customer permission efficiently
Email the near-final case study to the customer: 'We created a case study based on our conversations — 15 hours/week saved, $127K ROI. Can we publish this?' Over 80% say yes when the work is already done.
Publish and distribute
Use finished case studies across the website, sales decks, email sequences, and paid ads. One story, many channels.
Build an ongoing content pipeline
Run a monthly content extraction
On the first Monday of each month, review the previous month's calls, filter for positive moments, and extract three to five new quotes or story candidates.
Generate content ideas from wins
Query Chat: 'Based on customer success stories, suggest 10 blog post ideas.' Every idea is grounded in a real outcome — no guessing required.
Build a social and email queue
Turn extracted quotes into social proof posts, email subject lines, and ad copy. Customer-language content outperforms brand-written copy across every channel.
Keep the workflow useful
- Always use verbatim customer language — the unpolished wording is what resonates with prospects facing the same problems
- Send the near-final draft to the customer for approval rather than asking them to write from scratch — conversion rate jumps from 3% to 80%+
- Tag calls with outcome type (ROI, time saved, churn reduced) so you can retrieve relevant stories for specific sales situations
- Build an industry-segmented quote library so sales can pull the right proof point for each prospect
- Run the monthly content extraction on a fixed calendar date so it becomes a reliable ritual, not an ad-hoc task
- Ask Chat to suggest blog angles from your quote library — authentic customer language makes SEO-friendly, high-converting content
Keep exploring.
Ready to turn your customer calls into a content goldmine?
Bring a real question. We’ll walk through the context and the next step together.
Book a demo