Lesson 09 · Understand your customers
What are signals?
What BuildBetter pulls out of your data, and how to tune it.
You’ll be able to
- Spot the signals on any call
- Choose what BuildBetter looks for
- Sort signals by product area
Read the docs
Synced from docs.buildbetter.aiThe help pages for this lesson, kept up to date. Read them here without leaving the lesson.
Transcript
A signal is one specific thing a customer said, or your team decided.
A feature request. A bug. A complaint. A decision with an owner.
BuildBetter pulls them out of every call, ticket and Slack thread. Each one links to the moment it happened, so anyone can check it.
You choose what it looks for. Open Settings, then AI Labeling, then Signal Types.
Under Default signals, turn types on or off for Product, Meetings and Company.
Or add your own. Click New signal and describe it, like mentions a competitor by name.
Then give signals a structure. Back in AI Labeling, click Generate from Prompt, then Use Custom Context.
Click Generate, and BuildBetter builds a product taxonomy. Every signal gets sorted into the product area it's about.
Next up, find insights with Signals.

