Ask the right customers.
Get real answers.
Most surveys go to everyone and say nothing. Target yours with the signals you already have, and let AI ask the follow-up question you would have asked.
Surveys that know who they're talking to
Your feedback data picks the audience. The AI keeps the conversation going.
Signal-led targeting
Describe who you want in plain language. BuildBetter turns it into real, editable filters over your signals, then shows you each matched person and the evidence that matched them. You approve before anyone gets sent anything.
AI follow-ups
When an answer is thin, the model asks one clarifying question. It decides whether a follow-up is worth asking, and often decides it isn't. No canned prompts, no padding.
Every response becomes a signal
Completed responses are extracted into the same signals as your calls, tickets, and documents, with citations back to the exact answer. Survey data stops living in its own silo.
Email, link, or in-app
Send by email, share a link, or show the survey inside your product through the BuildBetter widget. Same survey, same results, whichever way it reaches someone.
A survey response is the start, not the end
The point of asking is knowing what to do next. Survey answers join every other signal in BuildBetter, so a response can drive a roadmap decision instead of a chart nobody opens.
Built to be answered
A respondent experience that earns the response rate.
Your brand, not ours
Logo, theme, primary color, and your own intro and thank-you copy. Light and dark, desktop and mobile.
Every question type you expect
Text, choice, rating, NPS, ranking, and matrix questions, with the scale settings that make each one meaningful.
Bring your existing surveys
Already running Typeform, SurveyMonkey, or Pendo? Import those responses and analyze them alongside the ones you send from BuildBetter.
