Catch what customers say where you aren't.
Your best feedback isn't always in a call. Track your brand, your competitors, and your market on X and Reddit — and only keep the mentions that actually mean something.
Listening without the firehose
Most social tools hand you volume. This one hands you signal.
X and Reddit
Follow the two places B2B software actually gets talked about candidly. Set up the sources once and BuildBetter keeps pulling.
Every mention is verified
A model checks whether each candidate is genuinely about you before it counts, and scores its confidence. Coincidental name matches get rejected instead of landing in your feed.
Your brand, competitors, and market
Track all three separately. Seeing what people say about a competitor next to what they say about you is usually where the useful part is.
Mentions become signals
Verified mentions are extracted into the same signals as your calls, tickets, and surveys. A Reddit complaint and a support ticket about the same thing land in the same place.
Volume isn't the hard part
Anyone can show you a count of mentions. The work is deciding which ones are real, which ones matter, and what they have in common with the feedback you already have. That's the part BuildBetter does.
Made to be reviewed
You stay in control of what counts.
A queue you can actually work
Filter by status, platform, target, and confidence. Candidate, verified, rejected, queued, extracted — you can see exactly where every mention stands.
Costs you can see first
X and Reddit source settings show what a configuration will cost before you turn it on. No surprise bill from a firehose you didn't mean to open.
One feedback stream
Social doesn't get its own dashboard nobody checks. It joins everything else you already analyze.
