Interview and survey your customers. AI asks the follow-ups.
Run AI-moderated interviews and native surveys from one place. Recruit your own customers or a research panel, thank them with gift cards, and turn every answer into signals.
Recruit from your own customers or a research panel. Pay rewards through Tremendous.
From question to evidence, in one place
Write the questions once. BuildBetter runs the conversations, recruits and pays participants, and files every answer with the rest of your customer evidence.
Real follow-up questions
When an answer is vague or worth exploring, the interviewer asks a follow-up before moving on, instead of reading the next line of a script.
Every interview becomes a recording
Each interview lands in BuildBetter as a recording with a full transcript and extracted signals, right next to your calls.
Research panels
Need people you don't know yet? Recruit from Prolific, Respondent, User Interviews, CloudResearch Connect, or Dynata, or any other panel that sends participants to a link.
Reward participants
Thank participants with gift cards through Tremendous. Connect your Tremendous account and set the reward for each study.
Video interviews
Put an on-screen AI interviewer in front of participants. Video interviews run through a third-party video partner.
Participants meet the interviewer before the call starts.
The interviewer asks your questions and follows up on the answers.
Audio interviews
Participants open a link and talk with an AI interviewer in their browser. You set the questions, the time limit, the language, and how far the interviewer should probe.
Surveys with AI follow-ups
Native surveys that reach the right people and ask one more question when an answer is thin.
AI follow-ups
When an answer is thin, the model asks one clarifying question. It decides whether a follow-up is worth asking, and often decides it isn't. No canned prompts, no padding.
Signal-led targeting
Describe who you want in plain language. BuildBetter turns it into real, editable filters over your signals, then shows you each matched person and the evidence that matched them. You approve before anyone gets sent anything.
Email, link, or in-app
Send by email, share a link, or show the survey inside your product through the BuildBetter widget. Same survey, same results, whichever way it reaches someone.
Ask BoB to draft a study
Tell BoB what you want to learn. BoB writes the questions, picks the audience, and sets the rewards, then saves the study as a draft for you to review before anything goes out.
Results you can act on
Every study ends in a report, and every answer joins the rest of your customer evidence.
Study reports
Each study gets a report with an executive summary, key findings, and themes backed by participant quotes. Save it to Knowledge to share it with your team.
Every response becomes a signal
Completed responses are extracted into the same signals as your calls, tickets, and documents, with citations back to the exact answer. Survey data stops living in its own silo.
Recruit participants
Talk to the customers you already have, or find new people to hear from.
Your own customers
Invite people by email, or share a link anywhere your customers already are.
Research panels
Need people you don't know yet? Recruit from Prolific, Respondent, User Interviews, CloudResearch Connect, or Dynata, or any other panel that sends participants to a link.
Reward participants
Thank participants with gift cards through Tremendous. Connect your Tremendous account and set the reward for each study.
What's next
Signals
Every interview and response is extracted into signals, with citations back to the answer
Synthetic Personas
Run research against AI personas of your customers, any time