Six years of firsts. One customer-led mission.
Everyone claims to be different.We have receipts.
From the first GPT-powered tools in 2020 to BoB in 2026. We keep moving technology forward so every team can move with its customers.
- 2020
- First (GA) GPT powered B2B Saas tool for teams
- 2021
- First GPT powered call summaries
- 2022
- First GPT powered product documentation tool
- 2023
- First privacy focused features for embedding data into LLMs
- 2024
- First GPT powered multi-call analysis (Signals)
- First GPT powered qualitative workflow + report builder over customer and company knowledge
- 2025
- First rule-based taxonomy
- First B2B MCP
- First Agentic Product Knowledge Base
- 2026
- First fully agentic qualitative analysis chat with MCP access
- First vibe building tool for reports, workflows and dashboards
- 2020
The first GPT-powered B2B tool for teams
Our first generally available product put GPT to work for B2B teams. The mission was already customer-led: make what customers say useful to the people building for them.
Read our manifesto - 2021
GPT-powered call summaries
The first GPT-powered call summaries turned conversations into something the whole team could use.
GPT-powered call summaries - 2022
GPT-powered product documentation
The first GPT-powered product documentation tool carried customer knowledge into the work of building.
GPT-powered product documentation - 2023
Privacy for customer context
Pioneering privacy-focused features for embedding customer data into large language models.
Privacy for customer context - 2024
From individual calls to connected intelligence
GPT-powered multi-call analysis with Signals, followed by qualitative workflows and reports over customer and company knowledge.
From individual calls to connected intelligence - 2025
Context for teams and agents
Rule-based taxonomy, B2B MCP access, and an agentic product knowledge base made customer context available beyond a single interface.
Context for teams and agents - 2026
Agentic analysis and building
Fully agentic qualitative analysis with MCP access, and vibe building for reports, workflows, and dashboards.
Agentic analysis and building - 2026
An enterprise agent priced on outcomes
BoB introduces our first enterprise outcome-based agent: useful findings and approved work, with payment tied to accepted outcomes.
Meet BoB - 2026
Knowledge that audits and improves itself
Our first self-auditing, self-improving knowledge bases extend the mission: context should get better as customers, teams, and agents use it.
Knowledge that audits and improves itself
The most accurate retrieval model for qualitative data
Our own model, six years of research. Not a wrapper on someone else's embeddings.
Read the benchmarkFrom usage to outcomes.
We pioneered 100% usage-based enterprise software. With BoB, we extend that principle to outcome-based pricing: the agent earns its place through useful work you accept.
How we built BoB