# BuildBetter

> BuildBetter is the customer-led development platform for B2B product orgs. Pull every customer conversation — calls, tickets, Slack, surveys — into one place, automatically extract structured signals (feature requests, churn risk, sentiment, pain points), and turn them into action. The qualitative database for the agentic era.

BuildBetter helps B2B product, customer success, and engineering teams stop drowning in customer feedback. Instead of vector search returning fuzzy similar chunks, BuildBetter extracts typed, queryable signals you can act on — and feeds them into your agents, dashboards, and workflows.

## What we do

- **Capture** every customer touchpoint: Zoom/Meet/Teams recordings, Slack channels, support tickets (Zendesk, Intercom), feedback forms, CSV uploads, NPS surveys, CRM data
- **Extract** signals automatically: 35+ signal types including feature requests, churn risk, competitor mentions, pain points, sentiment shifts, commitments
- **Query** in plain English via BB Agent, MCP server, or REST API
- **Act** by routing insights to Slack, creating Linear/Jira tickets, generating PRDs and reports

## Customers

Trusted by B2B product orgs at Brex, Rappi, PostHog, AppFolio, Drip, Clay, Macmillan, Lufthansa, Procore.

## Pages

- [Home](https://buildbetter.ai/)
- [Artificial Business Intelligence | BuildBetter](https://buildbetter.ai/abi) — AI wasn't an afterthought. BuildBetter was one of the first B2B GPT-powered tools back in 2020, and we're building the first ABI.
- [Builder](https://buildbetter.ai/builder)
- [Built Different - BuildBetter](https://buildbetter.ai/built) — We understand what customers actually meant, not just what they said. That's the difference between insight and noise.
- [Careers](https://buildbetter.ai/careers) — Join BuildBetter and help end churn for B2B teams everywhere.
- [Case Studies | BuildBetter](https://buildbetter.ai/case-studies) — See how teams use BuildBetter to connect customer conversations to product, research, and GTM work.
- [Compare | BuildBetter](https://buildbetter.ai/compare) — We gain nothing if you churn, so we're serious about making sure this is the right tool for you.
- [Contact](https://buildbetter.ai/contact)
- [Book a Demo](https://buildbetter.ai/demo) — See BuildBetter in action. Schedule a personalized demo with our team.
- [BB Desktop - Meeting Recorder for Mac | BuildBetter](https://buildbetter.ai/desktop) — The most powerful local meeting recorder for macOS. Record, transcribe, and summarize with local AI. Sync to BuildBetter for team collaboration.
- [Download BuildBetter](https://buildbetter.ai/download) — Download BuildBetter for Mac and iOS. Desktop app, local recorder, and mobile.
- [BuildBetter Embed — Signals as a Service](https://buildbetter.ai/embed) — The anti-vectorization platform. Send unstructured data, get structured signals back. A qualitative, queryable database built for agents.
- [Integrations](https://buildbetter.ai/integrations)
- [Customer Love - BuildBetter](https://buildbetter.ai/love) — What our customers are saying about BuildBetter
- [The CLD Methodology - BuildBetter](https://buildbetter.ai/manifesto) — 96% of customer feedback never reaches product teams. It's time to become customer-led.
- [Customer Led Development](https://buildbetter.ai/manifesto/customer-led-development)
- [Customer Led Growth](https://buildbetter.ai/manifesto/customer-led-growth)
- [Customer Led Organization](https://buildbetter.ai/manifesto/customer-led-organization)
- [BB Mobile - Meeting Recorder for iOS & Android | BuildBetter](https://buildbetter.ai/mobile) — Record meetings on the go with 100% local AI. On-device transcription and chat. No data leaves your phone.
- [Get Started - BuildBetter](https://buildbetter.ai/onboarding) — Ask anything and get an instant, fully-cited answer from all your customer & team data.
- [Pricing](https://buildbetter.ai/pricing)
- [Broad Research](https://buildbetter.ai/product/broad-research) — 100% accurate answers over all your data. Unlimited context, unlimited data, zero missed results.
- [Chat](https://buildbetter.ai/product/chat) — It's like ChatGPT but embedded with your entire company knowledge.
- [Clustering & Insights](https://buildbetter.ai/product/clusters) — AI-powered theme detection and visual analytics for customer feedback. Transform thousands of signals into actionable insights.
- [Custom Context](https://buildbetter.ai/product/custom-context) — Provide context about your company, products, and services to fine-tune your BuildBetter agent. Every extraction pulls from your custom context.
- [Documents](https://buildbetter.ai/product/documents) — Generate insane deep research documents over all your customer and company knowledge.
- [CRM + Enrichment](https://buildbetter.ai/product/enrichment) — Sync CRM data and enrich customer profiles with public information automatically.
- [Explore](https://buildbetter.ai/product/explore) — Turn thousands of customer and team interactions into filterable insights. Search, filter, and save queries across all your data.
- [CSV + Adhoc](https://buildbetter.ai/product/feedback) — CSVs, images, documents, spreadsheets. Drop your files and let AI extract signals from any text-based feedback.
- [Import](https://buildbetter.ai/product/import) — Import anything into BuildBetter - CSVs, images, documents, recordings, and more.
- [Knowledge | BuildBetter](https://buildbetter.ai/product/knowledge) — Import your company documentation, content, and custom context. Reference it in chat, build content engineering pipelines, and find gaps in your knowledge.
- [Developer Docs - MCP | BuildBetter](https://buildbetter.ai/product/mcp) — Connect your AI assistant to BuildBetter via MCP. Access calls, signals, contacts, and more from Claude, ChatGPT, Cursor, and other AI clients.
- [Recordings](https://buildbetter.ai/product/recordings) — Total recall for your entire team. Turn thousands of customer and team interactions into actionable deliverables.
- [Intelligent Reports](https://buildbetter.ai/product/reports) — AI-powered reports with statistical analysis, anomaly detection, and actionable insights delivered to your inbox. Currently in beta.
- [Sharing & Privacy](https://buildbetter.ai/product/sharing-privacy) — B2B privacy controls, with enterprise compliance.
- [Signals](https://buildbetter.ai/product/signals) — Turn raw conversations into structured signals with 35+ types, 10+ enrichment properties, sentiment, severity, bias detection, and business impact scoring.
- [BB-Skills — AI Coding Skills | BuildBetter](https://buildbetter.ai/product/skills) — Install AI coding skills enriched with customer evidence into Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, and Amazon Q.
- [Slack Integration](https://buildbetter.ai/product/slack) — Automatically capture feedback from Slack channels. Send insights back to the right channels based on your criteria.
- [Synthetic Personas](https://buildbetter.ai/product/synthetic-personas) — Run research every day with unlimited personas grounded in your real customer data. 80% as accurate as real users, at 1,000x the scale.
- [Taxonomy](https://buildbetter.ai/product/taxonomy) — Build an AI-powered product taxonomy to automatically categorize and label your customer signals. Four levels of hierarchy, powered by AI.
- [Tickets](https://buildbetter.ai/product/tickets) — Create Linear & Jira issues directly from customer feedback. Turn insights into action with one click.
- [Feedback + Conversations + Surveys](https://buildbetter.ai/product/tickets-conversations) — Import support tickets, chat conversations, surveys, and any feedback via integrations or API. Continuous sync keeps insights up to date.
- [Tracked Objects](https://buildbetter.ai/product/tracked-objects) — Track commitments, requests, problems, ideas, releases, use cases, and objections. Link to conversation evidence. Close the loop when you ship. Currently in beta.
- [Workflows](https://buildbetter.ai/product/workflows) — Send the right data, to the right place. Automatically.
- [Products | BuildBetter](https://buildbetter.ai/products) — Everything you need to capture, understand, organize, and create from your customer and team data.
- [Recorder - 100% Local, 100% Private | BuildBetter](https://buildbetter.ai/recorder) — The most private meeting recorder. Local transcription, local AI, local notes. Works on desktop and mobile with no data leaving your device.
- [Results](https://buildbetter.ai/results) — We gain nothing if you churn, so we're serious about making sure this is the right tool for you.
- [Trust | BuildBetter](https://buildbetter.ai/security) — Industry leaders trust BuildBetter. The only platform that empowers enterprises to innovate while safeguarding what matters most.
- [Outcomes - BuildBetter](https://buildbetter.ai/use-cases) — See how every team transforms customer conversations into actionable outcomes with BuildBetter.
- [Customer Success Use Cases - BuildBetter](https://buildbetter.ai/use-cases/cs) — Transform reactive firefighting into proactive customer success. Monitor health, predict churn, and drive retention with AI-powered insights.
- [Customer Health Intelligence | BuildBetter](https://buildbetter.ai/use-cases/cs/customer-health) — Transform reactive firefighting into proactive customer success with AI-powered health monitoring that predicts risks and drives retention.
- [Leadership Use Cases - BuildBetter](https://buildbetter.ai/use-cases/leadership) — Transform customer interactions into strategic intelligence. Surface market trends, predict shifts, and make data-driven decisions.
- [Marketing Use Cases - BuildBetter](https://buildbetter.ai/use-cases/marketing) — Build authentic marketing from real customer conversations. Extract testimonials, develop messaging, and track competitive intelligence.
- [Scale Content Creation from Customer Insights | BuildBetter](https://buildbetter.ai/use-cases/marketing/content-generation) — Build a systematic content pipeline from real customer conversations and pain points. Generate blog topics, social posts, email sequences, and thought leadership from actual call data.
- [Track Competitive & Market Intelligence | BuildBetter](https://buildbetter.ai/use-cases/marketing/market-intelligence) — Build a market intelligence system from customer and prospect conversations. Detect trends, track competitors, and map buyer psychology — automatically from every recorded call.
- [Build Messaging & Positioning from Customer Language | BuildBetter](https://buildbetter.ai/use-cases/marketing/messaging-positioning) — Build messaging frameworks and positioning strategy from actual customer language — not marketing guesses. Rewrite your copy in one week using real conversation data.
- [Product Use Cases - BuildBetter](https://buildbetter.ai/use-cases/product) — Transform scattered customer feedback into actionable product insights. Automatically capture feature requests, identify patterns, and prioritize what customers truly need.
- [Turn Spreadsheet Feedback into Roadmap Priorities](https://buildbetter.ai/use-cases/product/csv-to-insights) — You have feedback in surveys and spreadsheets—turn it into a prioritized roadmap in 1 hour
- [Feature Request Intelligence](https://buildbetter.ai/use-cases/product/feature-requests) — Turn feature request chaos into strategic product decisions with AI that captures, analyzes, and prioritizes what customers truly need
- [AI-Powered Feedback Intelligence](https://buildbetter.ai/use-cases/product/feedback-collection) — Transform scattered customer feedback into actionable product insights with AI that captures, analyzes, and prioritizes what customers really need
- [Your First 5 Customer Calls](https://buildbetter.ai/use-cases/product/first-calls) — Turn your first customer conversations into actionable insights in 30 minutes—no experience needed
- [User Research Intelligence](https://buildbetter.ai/use-cases/product/user-research) — Transform manual research into scalable insights with AI that processes 100x more data, finds hidden patterns, and delivers actionable findings in minutes
- [Sales Use Cases - BuildBetter](https://buildbetter.ai/use-cases/sales) — Transform every sales conversation into actionable intelligence. Spot buying signals, identify risks, and close deals faster.
- [Sales Coaching & Feedback | BuildBetter](https://buildbetter.ai/use-cases/sales/coaching-feedback) — Transform every sales call into a coaching opportunity with AI-powered insights. Scale what top performers do, ramp new reps 40% faster, and improve quota attainment across your team.
- [Deal Intelligence for Sales Teams | BuildBetter](https://buildbetter.ai/use-cases/sales/deal-intelligence) — Transform every sales conversation into actionable intelligence that drives deals forward. Spot buying signals, identify risks, and close deals faster.
- [Lost Deal Analysis | BuildBetter](https://buildbetter.ai/use-cases/sales/lost-deal-analysis) — Turn lost opportunities into won deals — analyze why you lose to improve your win rate with data-driven battle cards and objection handling built from real calls.
- [Pipeline Intelligence & Management | BuildBetter](https://buildbetter.ai/use-cases/sales/pipeline-management) — Transform your sales pipeline with AI-powered insights that predict deal outcomes, surface risks early, and accelerate stalled opportunities before they slip.

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